How to Attract Customers Using These Top 5 Video Marketing Techniques

The last 18 months have had an impact on all aspects of our society. People’s livelihoods changed as a result of job loss.

The economy and businesses were particularly hard hit.ย The majority of traditional brick-and-mortar businesses have had a particularly difficult time.

They’ve had to come up with new ways to re-engage customers.

Video marketing is one trend that appears to be gaining traction. It is expected to account for up to 82 percent of all marketing strategies by 2022, according to experts.

Don’t let yourself be left out. Let’s look at how you can use video marketing strategies to attract customers’ attention.

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  1. Experiment with flexibility.

It is critical to develop a well-thought-out marketing strategy. Businesses can stay on track to meet their objectives with little deviation. It keeps business actions disciplined.

It is, however, critical to add flexibility to your video marketing campaigns. You can accomplish this by speaking in a language that your customers understand.

It would be imprudent, for example, to discuss collecting items and physically placing orders during the lockdown.

Instead, a better strategy would be to demonstrate how customers can get what they want from the convenience of their own home.

  1. Exhibit empathy

Marketing strategies were expected to guide customers through the sales funnel and eventually through the checkout process 18 months ago.

Businesses, on the other hand, have realised that the products people thought they needed have taken a back seat as more people switch to purchasing important items.

Businesses that are astute understand how to use video to convey messages of comfort and empathy. It demonstrates to customers that the company is concerned about their well-being and is not only interested in selling their products.

As a result, customers feel more connected to the company and are more likely to become loyal customers.

  1. As a member of the community, join the fight against injustice.

Few things in video marketing can get your brand noticed quite like a stance on social injustice. Being political or controversial, on the other hand, can have a negative impact. So make wise decisions.

While many businesses choose to ignore issues such as gender inequality or climate change, your company can stand out by taking a stand against them as well.

In this way, you’re telling the community that you understand what they’re going through and that you’re there for them during their difficult times.

This type of video marketing strategy can help cement your image in the minds of potential customers.

  1. Make it mobile device friendly.

If there is one thing that seems to stand the test of time, it is mobile-friendly content, especially given how quickly things change in the digital world.

Make sure your video marketing strategy is mobile-friendly. The use of mobile phones has skyrocketed.

You will lose a large portion of the market if your video marketing is not mobile friendly and does not cater to the vast majority of online shoppers who buy their products online.

  1. When working with a limited budget, be more creative.

Everyone, including businesses, has had to go into survival mode over the last 18 months. This meant drastically reducing their spending and making the most of what little they had.

Brands avoid costly TV commercials in favour of more cost-effective video marketing methods such as social media advertising.

Many businesses have also shifted their video marketing strategies to mobile phones.

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