PPC (pay-per-click) advertising

PPC advertising on search engines and websites is a highly cost-effective method of advertising.

With PPC (pay-per-click) advertising, you only pay when a user clicks on your ad, and you have complete control over how much you pay for each click and how much budget you allocate to your advertising campaigns, ensuring that you never overspend.

If you’ve never used PPC ads before, you’re missing out on the benefits of having ads in front of your target audience within minutes of launching a campaign.

How can PPC help your business
reach a new audience?

New audiences can be incredibly time-consuming and competitive through organic search (SEO). PPC enables companies to display advertising very instantaneously to their target demographic. This can be done by selecting keywords for paid search ads, where advertisers specify the keywords they will look for. 

Many platforms are available, but Google Ads is the most used PPC management (formerly Google AdWords). Google Ads are divided into paid search, purchasing, showing, remarketing and YouTube products.

Paid Search

Paid Search refers to the sponsored results that appear at the top of the Google search results when you enter a search query.

Shopping

Shopping appears in sponsored search results as well, but your ad will include a product image and price, as opposed to paid search, which only includes text ads.

Advertisements

Textual or graphical advertisements placed on third-party web pages are referred to as display.

Remarketing

Remarketing allows you to target your advertising to people who have already visited your website, converting window shoppers into customers.

On the website, YouTube offers In-Stream and In-Display advertising, which shows ads before users watch a video on YouTube. These advertisements may also appear in YouTube’s search results.

With our video marketing strategies, we can significantly increase the number of subscribers to your YouTube channel.