I first started in digital marketing almost a decade ago. So long ago that AdWords was still pretty much the only paid advertising platform around. It’s changed a lot since those days.
Digital marketing has become more complicated, we’ve gained access to multiple paid advertising platforms and the opportunities to use these platforms have grown. There are so many PPC management tools out there I’ve even been building a list of them slowly. But through all of this change, one thing remains constant: you can’t ignore PPC.
If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue. This form of advertising has a major (and positive) impact on most businesses and brands.
The main benefits Of PPC For include:
- Fast Results
- Measurable results
- There is no reliance on SEO or Google Algorithmic changes.
- Reach the right audience.
- Take advantage of business opportunities.
- Brand recognition
- Open your doors to local customers.
- Test your marketing strategies for other mediums.
- Rich functionality and reporting
Generally, I recommend 𝙗𝙞𝙙𝙙𝙞𝙣𝙜 𝙤𝙣 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙠𝙚𝙮𝙬𝙤𝙧𝙙𝙨 even if you rank for them organically. Having two impressions on page 1 of the SERP (search engine results page) is better than having one, and you can direct customers to the best landing page, ideally with a brief explainer or introduction video for maximum impact with your PPC ads.
If you are looking for PPC Service or need help in creating a compelling offer, including crafting a video for your local business and setting up traffic-driving ad campaigns,
Feel free to reach out to me.
What is the importance of PPC in digital marketing?
PPC (pay-per-click) advertising is a paid model of digital marketing. It allows you to pay for the placement of your ads on search engines, social media platforms and other websites. PPC makes it easy for businesses to target their audience based on demographics and interests, making it an indispensible tool for any business looking to expand its reach and increase sales.
PPC is a paid model of advertising as opposed to SEO which is free.
- PPC is a paid model of advertising as opposed to SEO which is free.
- It’s easy to get started with PPC marketing because you don’t have to do any work for the first few weeks. You simply set up your campaign and wait for the results!
- If you want quick results, then PPC can help you achieve that goal. You can bid on the most relevant keywords for your business with just one click or even automate it so that all your ads are showing at all times!
- With many different types of businesses using PPC (everything from local restaurants and home services), this type of advertising allows advertisers to target very specific audiences based on their location.
SEO takes time and effort, whereas PPC marketing offers quick results.
SEO takes time and effort. If you want to see tangible results, SEO is the way to go. However, it can be difficult to tell if your efforts are working because it’s not as measurable as PPC marketing.
PPC is paid advertising in which you pay for each click on your ad, hence the word “pay-per-click” or “PPC” for short. It provides immediate results that are easy to track because you only pay when someone clicks on your ad and lands on your website (more details below).
You can bid on the most relevant keywords for your business.
You can bid on the most relevant keywords for your business. If you have a smart phone, a laptop and WiFi connection, you can easily find the most relevant keywords for your business by using keyword research tools like Google Keyword Planner.
You should use negative keywords so that irrelevant searches won’t be triggered by your ads. Negative keywords are words that you don’t want to show up in your ad text or headline when someone is searching on Google or other search engines. In order to make effective use of negative keyword targeting, you need to understand what those terms are so that they can be excluded from being associated with any specific campaign or ad group.
For example: if “pizza” is one of the top 5 searches for restaurants in Chicago (and it probably is), then it would not make sense to add “cheese” as an additional negative term because everyone knows there’s cheese on pizza anyway! You’d only use this kind of information when there are very specific things being searched (e.g., “Chicago deep dish pizza”) or if there was some sort of deal being offered where people were looking specifically at certain types of food (e.g., gluten free options).
PPC is an effective tool for targeting local audiences.
PPC is an effective tool for targeting local audiences. It’s no secret that local PPC ads are more effective than SEO in driving traffic and leads to your business. But why?
When you look at the statistics, it becomes clear why local PPC ads are so effective: they’re more targeted than traditional search engine marketing tactics like SEO and pay-per-click (PPC) campaigns typically have higher click-through rates (CTR).
PPC helps you track your performance and make necessary changes to improve it.
PPC is a great way to track your performance because you know exactly how well your ads are performing. If you’re not getting clicks, but they’re also not being clicked on enough times, it’s easy to see this in Google Analytics. If there are any keywords that aren’t converting well or landing pages that aren’t performing well, you can quickly identify those areas and fix them.
You can also use PPC to test new ad copy, keyword sets, landing pages and ad groups before rolling out changes across all of them at once. Testing allows you to see how keywords perform on different landing pages before deciding which ones work best for your business goals (and budget). By testing different combinations of these variables over time, you’re able to refine which ones work best for increasing conversions without spending too much money in the process!
There is no limit to keywords you can use, as opposed to SEO where there is only one keyword per page.
Unlike SEO, PPC allows you to target multiple keywords at once. This is a huge benefit for companies who want to test out different combinations of keyword phrases to see which ones work best. There is no limit to the number of keywords that you can use in PPC advertising—as long as they are relevant and related—while there is only one keyword per page when targeting search engines with SEO.
PPC also gives you the ability to target different groups of customers based on their location (including city, state or zip code), time of day, browser type and device type (desktop vs mobile). This allows advertisers to be hyper-specific with their targeting criteria so they can reach out only those who are most interested in their products or services at any given point in time.
No need to wait for months to get your ad published; it happens almost immediately with PPC.
No need to wait for months to get your ad published; it happens almost immediately with PPC. You can also test various options and see what works best for you. You can then scale up your campaigns based on performance. With PPC, you have more control over the quality of leads coming through your campaign as well as their relevance to what you are offering.
Paid ads are indispensable for businesses that want quick results and precise targeting.
Paid ads are indispensable for businesses that want quick results and precise targeting. SEO takes time and effort, whereas PPC marketing offers quick results. It’s an effective tool for targeting local audiences, too.
PPC advertising allows you to track your performance and make necessary changes to improve it. This is particularly important in digital marketing because you can run multiple tests at once or change variables every few days to see what works best.
So what do you think? Do you think PPC is the right choice for your business? What do you think about our reasons for choosing it? We’d love to hear from you in the comments below!